10bet screenshot

A relative newcomer to the industry, 10bet was established 18 years ago and is operated by Ocean Star Ltd. Offering online sports betting, casino, poker, and bingo, it offers an array of gaming and gambling entertainment opportunities (and in their short tenure have garnered a reliable reputation in a very competitive field of internet only operators). They are regulated by the Malta Gambling Authority and licensed in Great Britain by the Gambling Commission (whilst also holding licenses with the Swedish Gambling Authority and a remote bookmaker’s license in the Republic of Ireland). The company have previously been well-known for Premiership sponsorship deals and have won multiple awards for design and branding, winning the bid to partner with Juventus and creating slick content and advertising campaigns. Their tagline is 10bet, for the bettor, and they have a rapidly growing customer base of recreational punters around the world.

Sport Markets Available

10bet caters for a decent variety of gaming markets and offers a wide range of betting and in-play opportunities, trying to appeal to as wide a range of punters as possible.  For example, if you are looking to place a bet on a football game, you will be spoilt for choice. 10bet obviously covers all the mainstream leagues but they also cover other leagues all over the world. They also offer American Football, Baseball, Basketball, Boxing, Chess, Cricket, Cycling, Darts, Floorball, Futsal, Gaelic Sports, Golf, Handball, Horse Racing, Ice Hockey, Martial Arts, Motor Racing, Pool, Rugby, Snooker, Soccer, Table Tennis, Tennis, Volleyball, Winter Sports, greyhound racing and (crucially for Beth.Bet subscribers) horse racing. You can bet on current political events and world events like many of the long-established bookmakers. In addition, 10bet allows bettors to gambling on popular eSports events and to play on distinct eSport channels.

Range of racing markets available

Probably only secondary to their football markets, horse racing is one of the main offerings from 10bet with both international and UK & Ireland meetings prominent. With global coverage of racing and solid win and each-way betting, they are a good bookmaker for the novice punter starting out. The range of markets is pretty limited in comparison to the long-established firms with horse racing in their DNA (for example there is a lack of match betting or money back offers that bigger firms offer as standard each day). 

Price competitiveness & Special Offers

A fantastic component of 10bet’s business is the ability to beat most of the market competition at pricing their top markets. They can offer the punter very competitive odds and enhanced odds across all the leading markets including horse racing. So, although we have said that perhaps the racing market is limited somewhat, the punter can be sure that they are getting good value with 10bet. In addition, 10bet also boost their odds to increase liquidity and encourage punters to back certain outcomes. In the past I have seen an offer like this which could give you a 50% stronger return on your wager. There are many special offers and pre match or race promotions available across all markets https://www.10bet.co.uk/promotions/?tab=sports which are constantly updated and worth checking out. The sign-up enticement is a 50% bonus of your deposit amount – up to the value of £50. 

Website, mobile & app, account & ease of use

The 10bet website is fast, sleek and has many user-friendly integrated features. There is an uncluttered interface and easy navigation (which is particularly good for the inexperienced player). Bet management is very responsive, and statistics portals give punters all the data they need to make an informed betting decision. As an experienced punter this website feels similar in its approach to William Hill – with a clustered home page that gives users the chance to visit the many sub-categories of the site. The betting schedule, slip, the boosted odds section, and the many in-play matches are also, directly available at the home page of 10bet. There are no glaring banner advertisements or gimmicks instead providing an altogether more streamlined and sophisticated user experience. The free mobile App is similarly highly rated offering a fast, reliable, seamless experience.

Account limitations, accepted stakes & transactions

From experience we have found that 10bet are willing to give a horse race punter a fair crack of the whip and are not as fast as some competitors to limit accounts that focus on horse racing. That being said, if you regularly beat the starting price (something that Beth.Bet is expert at pinpointing), then you are likely to find your betting stakes reduced (slightly at first but then more drastically once you achieve regular profits). The transactions and banking experience is smooth and reliable, with immediate payouts in line with the very best of their competition.


10bet are fully licensed and as such must comply with the strict rules of the UK Gambling Commission, Malta Gambling Authority, Swedish Gambling Authority and are fully accountable for any departure from such rules – and are regarded as a trustworthy bookmaker. Quite simply you don’t survive long in the industry without compliance. 10bet.com is secure, trustworthy, and responsible. 10bet promotes a responsible ‘10bet Reality Check’ and allows punters to choose a time-limit option, to help with betting discipline. You can opt-in to a betting period of 30 Minutes, 120 Minutes, or 720 Minutes, per your preference. The platform makes use of 128-Bit SSL Encryption Technology to protect bettor data from malicious access.

The platform is also certified by eCOGRA Labs, and the TST, in order to provide for, and guarantee a transparent, fair, and trustworthy betting, and gaming experience, that can’t be manipulated. All Virtual Games have results produced by the generation of Random Numbers, which in turn ensures that the platform can have no control over the possibility of a punter winning or losing a placed bet. If you are looking for a bookmaker which is safe, secure, ensures your well-being, look no further than 10bet.

Customer Services

10bet’s 24/7 customer service is good and their customers can contact them with account or service queries via live chat, free call, or email. Response times differ depending on the method (30 mins for live chat) or are within 24 hours by email for example. We have found any issue resolution to be excellent and their customer service team friendly, knowledgeable, and efficient. The help section on the website is excellent and directs you to relevant information regarding your query.


10bet is a solid choice of bookmaker for the punter looking for a simple, good value yet uncluttered experience. The lack of diverse horse racing markets and not having live-streaming means that for us 10bet scores lower than it should. It can’t compete with some of the major players, and this wouldn’t be the bookmaker of choice for the professional punter. However, what it does offer, it does exceptionally well, and the website and App probably rate higher than many others.

For Beth subscribers

Beth.bet gives on average 83 winning predictions per day for 10bet (based on default settings, which each user can set up based on his/her own strategy and therefore influences the daily number of recommendations).

Over the first two months for 10bet Beth generated 5624 recommendations with 11.1% average daily profit and a total of £625 Beth Profit.

PRO’s – Very modern and easy to use website and mobile app, trustworthy, solid odds, and good offers & incentives.

CON’s – Not really for the pro punter, no live streaming, limited horse racing markets and geared towards recreational Saturday punters.

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