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Established in 1997 as a casino brand, 888Sport quickly became a leading player in the online gaming industry with a dedicated focus on ensuring player satisfaction by offering a huge variety of online gaming experiences (and introducing a safe community of players/delivering first class entertainment for wide ranging customers around the world). Founded by Israeli entrepreneurs Avi & Aaron Shaked and Shay & Ron Ben-Yizhak, they have subsequently headquarted in Gibraltar where so many competitors reside. Now offering a large range of online sports betting markets, 888 has quickly grown in one of the most popular online sportsbooks in the UK. The company hasn’t been without its controversies however with investigations by the Gambling Commission in May 2017 (and a fine of 7.8 million after 7,000 customers were allowed to retain their accounts despite the fact that they had tried to self-regulate and ban themselves). Despite this 888 has gone from strength to strength and continued to grow, adding US giant ‘All American Poker Network’ to their gambling portfolio in 2018.

Sport markets available

888 have rapidly grown their online sports market offering and are up there in many areas of betting with some of their more established online rivals. Despite being a relative newcomer in comparison to some, the depth of the markets and submarkets on offer has earned them a formidable reputation in the industry.  Football and horse racing lead the way, with all the major fixtures covered as well as some of the lesser known leagues and divisions that you might not find elsewhere. There is a truly impressive range of sports markets and esports options. 888 are also known for their novelty markets that include politics, reality television, WWE with something to entice all recreational punters in particular (their target market). There are good In-Play betting and Live Streaming options available, with a huge range of global sports and well thought-out football and horse racing information at hand for punters looking to mix up their live betting opportunities. Some sports are not available for all locations and although the streams are free there is a £1 minimum bet requirement. 

Range of racing markets available

Horse racing is really well catered for at 888 including all the UK and Irish meetings, and special attention paid to the bigger events such as Cheltenham, Royal Ascot, Glorious Goodwood and The Grand National. They also feature other International race meetings in the US, Australia and South Africa. 888 are usually up early with their horse racing markets and bet competitively especially in the ante-post arena, though there are mixed reports as to what size the markets are in especially if you are a shrewd punter who beats the SP (certainly a factor for Beth subscribers).

Price competitiveness & special offers

888 are able to offer competitive odds across a large number of diverse markets, which has earned them a loyal following among recreational punters (since they expanded the online sports markets from 2008 onwards). There is a generous free bet new customer offer worth £30, that should be claimed when registering for an account and placing a £10+ bet on any market with odds of 1/2 or greater. The initial £10 bet can include as many or few selections as you wish but Beth.bet subscribers take note the £30 free bet offer has a validity of seven days if not used. Punters will also find a huge range of promotions clearly detailed here with the featured double result on all UK & Irish racing (888 pay first past the post but will also pay out if your horse gets promoted or awarded the race) best odds guaranteed, each way plus enhanced place terms all on offer. You will also find VIP/loyalty enticements, a cash out and bet builder facility (if you are uncertain about your selected wagers and the ability to create your own bets). 888 is up there with the long established firms and it is easy to see how they are a popular choice for all types of punters who tend to bet recreationally in smaller size.  

Website, mobile & app, account & ease of use

New users might find the 888 site confusing at first! Whilst the website isn’t the prettiest or most responsive it has everything you would expect. Once you get used to the navigation it is fairly straight-forward and easy to find what you need. The all-important sports section in the left hand sidebar expands to reveal the options available, and it is  easy to locate the betslip detailing all your pertinent information at a glance. 

The mobile version and app is pretty much the same in all respects – we have found competitors’ sites/apps are a little better overall. Creating an account is a secure, simple 3 step process and no deposit is required. The site is completely secure and robust, employing the latest technologies (and has an extensive cookies policy that shows how data is collected and used). We also love the blog section and the detailed sport statistics information section on offer (where you can do a bit more homework before placing your bets). Overall, at 888, the resources available for a novice punter are really good with an easy guide to the rules of betting and breakdown of betting terminology.  

Account limitations, accepted stakes & transactions

Both deposits and withdrawals are easy and there are many transaction methods available for 888’s customers. With an impressive number of payment options, low minimum deposits and quick withdrawals we found the transactional aspects of the site excellent due to its simplicity and clear on-screen support whilst depositing or making a withdrawal. However, 888 are very much looking for small staking regular punters who bet on a wide range of live sport, and shrewder Beth racing punters might find the bet size they can get on in the early racing markets quickly restricted (once their betting habits have been analysed by the operator).

Security

888 are regulated and licensed by the Gibraltar Licensing Authority under the 2005 Gambling Act and have a full UKGC license allowing them to operate in England, Ireland, Scotland and Wales. These rules stipulate that they are required by law to assist anyone with problems related to gambling in the form of clear information and support services, include measures to prevent anyone below the legal gambling age from accessing the site and provide a transparent and fair service to all users. Despite the fact that they have come under the Gambling Commissions scrutiny in the past, and suffered a heavy fine, 888 are still considered to be a trustworthy and reputable firm in the industry. There now seems to be a clear focus on responsible gambling and users have the ability to set self-exclusions, time reminders and ‘take a break’ periods. 

Customer service

We score 888 highly for Customer Service with a very detailed FAQ’s section and 24/7 multi-channel support services. Whether by live chat, email or phone, efficient and friendly support is available and across an impressive 8 languages. 

Summary

888 has grown rapidly to become a force to be reckoned within the industry and it is clear to see why. With over a million users, the sheer range of markets on offer, competitive odds and excellent promotions they have wide ranging appeal for every type of customer. They are a leader in player security and safety and offer a seamless user experience in terms of product, support, transactions and an almost flawless reputation. So, a company going places, if perhaps rather timid with the way their horse racing markets are traded (certainly in comparison to Bet 365 for example).

For Beth subscribers

Beth.bet gives on average 88 predictions per day for 888 (based on default settings, which each user can set up based on his/her own strategy and therefore influences the daily number of recommendations). 

Since July 16th when Beth started generating recommendations for 888, we have seen 29428 bet recommendations with 13.2% average daily profit and an impressive 4369% of Beth Profit for these last 11 months.

PRO’s – Trustworthy, wide range of racing markets, special betting offers & incentives, great for newbies, robust security and responsible gambling support.

CON’s – Not the prettiest website, mixed reports on size of markets.

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