The Bet 365 Group was founded in 2001 by Denise Coates, and with over 35 million customers is one of the most recognised online-only gambling companies. Offering sports and casino betting and specialising in a huge number of sports markets, they have rapidly become one of the biggest online bookmakers in the world.

Bet365 are headquartered in Stoke-On-Trent, UK with offices in Manchester, Gibraltar, Malta, Bulgaria and Australia. Winning eGaming Reviews ‘Operator of the Year’ in 2010, ranked third in the The Sunday Times ‘Profit Track 100’ league table, and also ranked as one of the fastest growing privately owned tech, media and telecoms companies. In 2013 founder Denise Coates was named as one of the most powerful women in the UK by the BBC’s R4. Last year the owner earned an incredible £422m salary with dividends of £48m, and the growth of Bet365 seems no sign of slowing down.

Sports markets available

Bet365 is known for offering a huge number of betting markets including all international sports, major and minor leagues (football, racing, rugby, golf, motorsport, boxing) globally, and also esports betting, casino, poker and bingo. Bet365 also offers niche markets too like badminton, bowls and table tennis. Probably most known for its football markets that go beyond the obvious with a large number of different wagers available (full-time result, correct score, first goalscorer, winning margin, time of first goal) to name a few! They also offer novelty odds too for one off events like US politics or reality TV event outcomes. Bet365 lead the way in esports and virtual sports markets, with their online rivals struggling to catch up. Bet365 offer live-streaming (although only available in some countries, and with a funded and active account), and were one of the pioneers of in-play betting and are pretty dominant here as a result. Like other firms they also offer a ‘bet builder’ so players can create their own bets by selecting your markets and Bet365 calculating the odds. All in all, impressive stuff, and recreational punters are catered for supremely well.

Range of racing markets available

Bet365 are an essential account for any beth.bet subscribers to have. They offer a full range of racing markets on every race in the UK every day, and crucially are always up first the day before with prices for the next day’s racing. This can throw up some terrific value if you are able to take advantage. Their ante-post betting markets are also comprehensive, and crucially they are braver than most with their prices on fancied contenders in the biggest races. There is also an option to bet on the Tote through Bet365, allowing punters to play into daily jackpot and placepot options which can offer terrific value on major meetings like the Cheltenham Festival.

Price competitiveness & special offers

Bet365 offers very competitive odds across all markets, and horse racing markets in particular with their ‘Price Promise’ for all races shown on ITV Racing. Like most other firms the weekend odds are more aggressive, as the market fluctuates with more attention from punters to weekend racing. The aforementioned bet builder is a real stand out incentive too. There are plenty of special offers too, although they are not as prominently flagged as some of Bet365’s competitors. There is an easy to find, dedicated page of promotions covering many sports. New account customers qualify for £100 betting credit with a £5 deposit *T&C’s apply. You will also see a wide range of horse racing offers available here too https://www.bet365.com/#/OF/ ,with the usual ‘best odds’ to feature race specials and an ITV 4/1 offering – there is something for everyone.

Website, mobile & app, account & easy of use

The Bet365 website and mobile app are a hugely popular feature and score highly with us here at beth.bet. With a very simple interface, easy navigation meaning that punters get to dig right into the markets they want to quickly. It is really easy to familiarise yourself with the site with its clean colour palette and the left-hand menu lists the sports clearly. Users are able to bookmark favourite selections and we find the site pages have quick loading times. The in-play section is also excellent with clear graphics and up to date information and useful statistics. Some of the great content and form tools are hidden away in the footer, but otherwise there is little to fault. The ‘bet slip’ is also extremely good meaning you can place any combination of bets with ease. Mirroring the site functionality and navigation the mobile app is also a winner. Since they began Bet365 have got the website absolutely right, leaving behind older more established shop-based bookmakers who were very slow to adapt to the new “internet age” of betting.

Account limitations, accepted stakes & transactions

Transactions are quick and easy with Bet365, with the usual deposit and withdrawal facilities you would expect with a major bookmaker – all related information can be found in the footer, per function. Bet365 sets a withdrawal minimum of £5 and a maximum of £100,000 – Winning limits for horse racing within a 24hr period is £1,000,000 and the Bet365 maximum bet is notably higher at £25,000 than many other bookmakers out there. All in all, Bet365 housekeeping is very efficient, and unrestricted accounts are able to play far bigger than most other online firms (particularly in horse racing where their turnover dwarfs all other companies with the exception of Skybet).


Bet365 are fully licensed and as such must comply with the strict rules of the UK Gambling Commission and the Gibraltar Gambling Commission. This legislation protects the punter because they would be held accountable for any departure from the rules – they are as trustworthy as they come! As one of the largest online firms in the game they have robust fully encrypted system security technologies in place. They have excellent customer service and troubleshooting information available on the site should any issues arise. Account security is also solid with multiple ewallet links in place. Their reputation and attention to detail gives Bet365 the clout and respect they deserve in the industry. 

Customer service

As you would expect from an online firm, customer service is excellent at Bet365 with many ways to get in touch with them should the need arise. They have ‘live chat’ and a large help section on the website. They have a reputation for dealing with their customers fairly, and a fair payout process in place https://help.bet365.com/en/fair-payout.

From experience they are quick to resolve any account queries. One small criticism is that customer service isn’t available out of ‘office’ hours in contrast to when a great deal of events are taking place. Bet365 are members of many responsible gambling associations such as Be Gamble Aware, Gamcare and the International Betting Integrity Association and you can find helpful information and tools to help manage your gambling here https://responsiblegambling.bet365.com/en


Bet365 are the market leaders in online gambling in the world and it is easy to see why. They are pioneers of the industry and offer the widest and most competitive market options, the best tools and resources, excellent web, app and account & customer service facilities and offer a large number of great value promotions. The sign-up offer combined with the low deposit is one of the most generous available and overall Bet365 scores the highest on our list in all areas under review. For beth.bet subscribers, they are simply a must-have betting account, with ultra-competitive early racing prices providing terrific value for the astute punter.

For Beth subscribers

Beth.bet gives on average 90 winning predictions per day for Bet365 (based on default settings, which each user can set up based on his/her own strategy and therefore influences the daily number of recommendations). 

In 2020 for Bet365 Beth generated 33K+ recommendations with 16.2% average daily profit and 4747% Beth Profit for 2020 year. 

PRO’s – Long established, trustworthy, knowledge of racing markets, special betting offers & incentives, value for money, excellent website and mobile app.

CON’s – Content can be slightly hidden on site, and inexperienced punters might find the range of betting opportunities slightly overwhelming at times, live streaming not available in all countries.

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