Paddy Power was established in Dublin in 1988 as a result of a high street betting shop chain merger and became one of Ireland’s leading retail and telephone betting companies. They made rapid growth, both in terms of shop acquisition and online turnover, and merged with Betfair in 2015. The company is now part of Flutter Entertainment plc and operates in four divisions: online, retail, Australia and the USA. They operate over 600 shops in the UK & Ireland and in Australia own online giant Sportsbet, while in the USA owning FanDual and Fox Bet (part of Fox Media). The more recent acquisition in 2019 of Canadian gaming operator The Stars Group makes them a force to reckon with in the Industry. They are well known for their quirky advertising and their money-back offering over a range of markets. Paddy Power is regulated by the Gambling Commission in the UK.
Sports Markets Available
As one of te largest betting sites available, Paddy Power is renowned for offering a great range of sports markets and submarkets, with everything from formula one, football and of course the long established horse racing. In recent years they have also increased their markets to include online games, casino and poker and not forgetting Gaelic sports and niche international events. There are more than 30 sports betting markets currently with an additional specials page featuring political bets or reality television wagers. Paddy Power is great for punters looking to place an individual bet as well as across multiple events, with their limits set high and the website very easy to use even for the most inexperienced punter. The Paddy Power Bet Builder is one of the best on the market with excellent odds on offer. In-Play betting and live streaming is also available actoss a number of events completing one of the most comprehensive range of betting possibilities in the industry (and increasingly giving the dominant Bet365 and Skybet a run for their money).
Range of racing markets available
Paddy Power unsurprisingly excels when it comes to horse racing markets with its origins firmly in this camp, they also sponsor a large number of races and meetings annually. Although originating from the betting shop model, Paddy Power has been far quicker to adapt to the digital age than rivals from a similar background like Hills or Ladbrokes. They offer a full range of betting markets on horse racing, with a comprehensive range of future ante-post races on offer (with some of the most aggressive and opinionated prices in the industry). There is full access to tote betting, so bets like the Tote Jackpot or Placepot are easy to play via the website, while their very generous cash-back and concessions on racing are extremely popular with more recreational punters.
Price competitiveness & special offers
Paddy Power are pretty aggressive when it comes to offering competitive odds (particularly on Saturday racing or the various festivals thoughout the calendar i.e., Cheltenham). Their standout Bet-Builder odds outhsines many of their rivals and is extremely popular with smaller staking punters. They are also known for their Money Back specials for football and horse racing in particular. Here, punters must pick a favourite to win and if you also back another in the race but the other horse wins, you get your stake back (in the form of a free bet). You can also ask #WhatOddsPaddy? Via Twitter and you will be sent the best odds. There are great introductory offers primarily in the form of a risk free £10 bet and a number of other promotional incentives – there is a solid amount of offers although not as enticing as others. Sportsbook promotions and acca specials (an all sports accumulator where if one section of your acca lets you down you receive a free bet) are constantly evolving and it is well worth Beth subscribers checking them our regularly to see what is new. Paddy Power also offers an excellent VIP loyalty program where you can earn rewards depending on how often you bet with its ‘Power Up’ incentive. With its extensive Sportsbook offering there are a plethora of pre-match offers the aforementioned power prices and enhanced odds, esports and the possibility to create your own bets. Overall a Paddy power account offers access to a fantastic range of competitively priced betting opportunities.
Website, mobile & app, account & easy of use
Paddy Power’s sleek platform is very well laid out and we find it pretty easy to find your way around. Only bet365 have comparable technology, and both are constantly striving to improve their apps on a regular basis. On the left hand side, you will find the range of sports on offer, and to the right your betting slip with pertinent account information being easy to locate. Paddy power clearly advertise their promotions at the top of the page and any forthcoming feature events that are likely to be of interest. There are a lot of detailed stats and information available on their platform, including a great blog with great feature articles (some excellent tipping articles and racing betting advice in particular are well worth checking out). The mobile interface is also excellent with the same quality features and is quick to load and has simple naviigation. Great for Beth subscribers whol like to bet in-play! For both Android and iOS users, the Paddy Power free app is familiar territory and very reliable and easy to use. Overall, excellent for punters, whether they be recreational or professional.
Account limitations, accepted stakes & transactions
Paddy Power’s transactional operations are hassle free and robust, as you would expect from a leading bookmaker of their size and standing. Account registration is easy, secure and punters have the option to set account limits. There are many ways to withdraw funds and to facilitate account deposits (between £5-20,000). Multiple payment options are available and a related help tab for all queries. We have noted that it isn’t a;ways easy to find out information such as maximum deposit and withdrawal limits, information can be obtained through the help section but this is not as clearly defined as other operators. All usual debit cards are accepted, and you can use a range of EWallet providers such as PayPal & Skrill with applicable min/max deposits. Bank transfers are also possible with just a minimum deposit of £5 and can take up to five days to process. We find that Paddy Power is convenient to use and quick to pay out with no additional fees. In terms of bet restrictions, it can be frustrating to find your stakes limited if you regularly beat the final SP, and this is certainly the case here as with all the leading firms. Complex algorithms are used to assess each punters business, and there is little doubt that regularly winning accounts are quick to be factored or restricted in their bet size.
Paddy Power is a publicly limited company and is listed on the London Stock Exchange. As part of one of the largest gaming enterprises in the world they are fully licensed in the UK, Ireland, Malta & Greece are regulated and therefore one of the safest bookmakers there is. Account security is robust, and Paddy Power ensures that there is a solid awareness of responsible gambling with ‘take a break’ settings, information and deposit limits. More information can be found in the help section.
Paddy Power’s Customer Service is excellent with many tools and resources available via the website help section, but there are also various contact points should the need arise. Most queries can be answered via the help section, but 24/7 help is also available via email, phone and social media – plus a live chat option which is the simplest and quickest way to get the assistance you need. In our experience we find the help teams incredibly helpful and knowledgeable meaning issue resolution is prompt.
There is no doubt that Paddy Power have well and truly earned their status as one of the leading bookmakers in the world. There is a lot of substance behind their hefty marketing spin, and they are one of the most trustworthy firms there is. With their broad range of markets, solid online capabilities and excellent offers and incentives it makes them one of the go-to bookmakers for both the novice and experienced punter. Their reputation in the industry is second to none and it is easy to see why.
For Beth subsribers
Beth gives on average 75 predictions per day for Paddy Power (based on default settings, which each user can set up based on his/her own strategy and therefore influences the daily number of recommendations).
Beth started generating predictions for Paddy Power on March 23 2021 and generated 5782 recommendations since then, with 15.9% average daily profit and 1240% total Beth profit for Paddy Power.
Pro’s – Long established, trustworthy, range of racing markets and submarkets, good sign-up offers & incentives, competitive odds, value for money, excellent website and mobile app.
Con’s – Some transactional info hard to clarify, and inexperienced punters might find the range of betting opportunities slightly overwhelming. Can be quick to restrict stakes if you are regularly beating the SP of horses in particular.