Established in 1934 and a familiar name to punters, William Hill once dominated the British high-street. Now a huge online player as well, they remain one of the most trusted and respected bookmakers in the market. The company remains a dominant brand in gambling (despite the emergence of a large number of dynamic online-only competitors) and are listed on the London stock market.

Sports markets available

William Hill offers one of the most comprehensive ranges of sports and horse racing betting markets in the business. Primarily horse racing, football, rugby and tennis but totting up to more than 35 available markets in a huge range of sports around the world, therefore appealing to a diverse range of punters. William Hill’s live streaming service and vast in-play market go hand in glove, and there is a dedicated section for punters who like to play only in-running. The streaming service is decent in terms of quality and free to account customers on sign-up (unlike some rivals who require a bet to be placed to see the video stream). William Hill’s mainstay sports are covered by this service (WHTV); however, some competitors do offer a wider range of live streaming sport services.

Range of racing markets available

British horse racing make up the lion’s share of the revenue for William Hill as they feature a huge number of markets and all UK & Irish racing, including the largest events in racing such as The Grand National and Royal Ascot. They have extensive knowledge of the markets and are the go-to platform for both casual and pro racing punters alike. 

A full and comprehensive ante-post service is a big plus for racing fans, with the pricing competitive and often opinion driven on big future events like the Grand National or Epsom Derby.

Price competitiveness & special offers

William Hill are a very attractive company to bet with, especially for racing punters looking to get the best prices available. The offer of “Best Odds Guaranteed” is especially valuable for those taking early prices on horse racing, with the winning bet paid out at SP if that is bigger. There are also great sign-up incentives available, with a huge range of sportsbook offers and promotions to players across all markets. There are specific racing offers and daily horse racing promo’s such as matchup betting, each-way extra place specials (playing 4,5 or 6 places instead of three) and daily jockey competitions offering something for all racing punters. William Hill tends to avoid gimmicks such as free-bets or cash-backs and instead concentrate on enticing special offers and presenting good value. These offers are readily marketed and featured on the site & app making them easy to find for even the most inexperienced recreational punter.

Website, mobile & app, account & easy of use

The website has significantly improved over the years and is very user friendly with great functionality. Navigating to the desired tabs and pages is simple and the layout logical with an alphabetised sports market finding index. The interface, although a little cluttered, has quick loading speeds and is simple to operate once you get used to navigating to the sports you desire to bet on. It is an easy two-step account registration/sign-up process, and the account layout is easy to access and understand. There are financial control settings that account holders can apply to provide checks and balances for responsible gambling. Account deposit and balance information is made clear, and observations are the same across the mobile app interface too. Your account can be customised, so you receive bespoke market info, tips and podcast links.  All in all, hard not to like.

Account limitations, accepted stakes & transactions

As William Hill are long-established, they tend to factor their liabilities accordingly and this kind of robustness serves both the ‘high rollers’ and novice punters well. They rate highly with the accepted level of wager and in terms of account restrictions or shutdowns where they tend to manage the account. A note to Beth.bet subscribers they are keen to spot any arb punters where the restrictions are much higher. Managing your account is simple and all transactional operations easily navigated in your account profile. Depositing is easy with a range of options and free instant payment methods and low deposit requirement. Similarly, withdrawal is made easy with transfers made without charge and generally within 24-72 hours. William Hill is a little behind the curve in terms of payment options in comparison to market rivals.


William Hill’s tenure in the industry undoubtedly means they are one of the most trustworthy bookmakers there is. Fully licensed in the UK by the Gambling Commission they are completely regulated to ensure consumer fairness. Integrity is high on their list of priorities for customer satisfaction with transparent details about game fairness, safer gambling and betting query information available and platform services are secure. 

Customer service

Although some recent customer reports aren’t always favourable, we at Beth.bet have found Customer Service at William Hill is robust and you will find lots of readily available tools & resources including FAQ’s on the website https://www.williamhill.com/help categorised into useful buckets by topic. The site also features explainer videos, live chat and their twitter account is responsive too via @WillHillHelp. There are multiple free phone numbers and contact forms, and the online live chat is excellent in solving any betting queries in real time.


Listed on the London stock exchange and with many years both on the high street and online, vast sports market experience and with its routes firmly established in horse racing markets – they are one of the most reliable and trustworthy bookmakers there is. The platform user experience is easy, and the offers and incentives to play offer the punter good value for money without gimmicks. Tools and resources are excellent and there is a large customer support team. 

For Beth subscribers

Beth gives on average 70 winning predictions per day for William Hill (based on default settings, which each user can set up based on his/her own strategy and therefore influencing the daily number of recommendations). 

In 2020 for William Hill Beth generated 23K+ recommendations with 13.3% average daily profit and 3817% Beth Profit for 2020 year.


PRO’s – Long established, trustworthy, knowledge of racing markets, special betting offers & incentives, value for money, good website and mobile app functionality.

CON’s – Ambiguous high stakes limitations, in-play market limitations, limited live-streaming options in comparison to others, recent mixed customer service reports.

Post comment

Your email address will not be published. Required fields are marked *